F12 · Drop-off follow-up: every stage, every message

You were on my page a minute ago and didn't finish. Fair enough. Here's the short version.

Come to one of my live sessions. While you're in the room, my AI builds you a list of a hundred leads that match your ideal client, and you watch it happen. If we can't deliver them, we pay you a hundred dollars.

It takes two minutes to tell me who your ideal client is. Tap the button, answer five questions, and pick a session time.

Hi {{contact.first_name}}, it's Nik's team. Your lead check stopped halfway. Finish it here (2 min): {{custom_values.so_apply_link}} Reply STOP to opt out.

{{contact.first_name}}, still want the 100 leads built live in a session? Three questions left: {{custom_values.so_apply_link}}

Hi {{contact.first_name}},

You started the lead check and didn't get to the end. Most people stop at the ideal-client question because it feels like it needs a perfect answer. It doesn't. "Gym owners in Texas" is enough for the AI to start building.

Pick up where you left off: {{custom_values.so_apply_link}}

When you finish, you'll see which session fits you and get a seat link.

Nik

{{contact.first_name}},

Quick one. Your lead check is still open, so I can't put you in a session yet. The session is where my AI builds 100 leads that match your ideal client while you watch. If we fail, we pay you $100 (terms: {{custom_values.so_terms_link}}).

Finish here: {{custom_values.so_apply_link}}

Nik

{{contact.first_name}}, I'll close your half-finished lead check in two days so it doesn't sit in our system. If you still want a session, the link works until then: {{custom_values.so_apply_link}}

If now's not the time, no reply needed.

Nik

Hey, it's Nik. You started the lead check and got pulled away, which happens to everyone. Three questions are left. The one that matters most is who your ideal client is, and a rough answer is fine. Once that's in, my AI can build your list live in the session and you'll see every lead. Finish it at the link under this video. Takes two minutes.

Hey, it's Nik. You started the lead check and stopped halfway. Three questions left, and a rough answer on your ideal client is fine. Finish it from the link in my text and pick a session.

{{contact.first_name}}, you're on the list but haven't picked a session yet. Next one is {{custom_values.so_event_date}}. Grab your spot: {{custom_values.so_zoom_register}}

{{contact.first_name}}, made you a 40-sec video on what happens in the session. It's in your email. Spot for {{custom_values.so_event_date}}: {{custom_values.so_zoom_register}}

{{contact.first_name}}, the session is today, {{custom_values.so_event_date}}. Two minutes to register: {{custom_values.so_zoom_register}}

Hi {{contact.first_name}},

Before my AI builds anyone a lead list, it checks one thing: can you describe your ideal client in one line? "Dentists in Ohio with two or more locations" works. "Small businesses" doesn't, because the AI ends up pulling everyone.

Write your one line down before the session. If you sell to {{contact.icp}}, you're most of the way there already.

In the session the AI builds 100 leads that match that line while you watch, and I show you how to reach them. You haven't picked a time yet, so here's the next one: {{custom_values.so_event_date}}. Register: {{custom_values.so_zoom_register}}

Nik

{{contact.first_name}},

I recorded a short video on what happens in the session and what you leave with: {{custom_values.so_vid_s1b}}

Short version: you tell the AI who you sell to, it builds the list live, and I show you the first message to send. If we can't deliver the 100 leads, we pay you $100 (terms: {{custom_values.so_terms_link}}).

Next session: {{custom_values.so_event_date}}. Register: {{custom_values.so_zoom_register}}

Nik

{{contact.first_name}}, you opted in a few days ago and haven't picked a session. If now isn't the time, ignore this and I'll stop. If you still want your list built, the next one is {{custom_values.so_event_date}}: {{custom_values.so_zoom_register}}

Nik

Hey, it's Nik. You signed up and didn't pick a session yet, so here's what you'd see.

You tell my AI who your ideal client is. While you're in the room, it builds a list of a hundred people who match, and you watch every one come in. Then I show you the first message to send them and how the calls get booked.

If we can't deliver the hundred, we pay you a hundred dollars. The next session's date is on the page under this video. Register, bring your one-line description of your ideal client, and I'll see you there.

Hey, it's Nik. Quick one. You signed up but didn't grab a session time. The next one's in the text I just sent. Come with one line on who your ideal client is, and the AI builds your list live while you watch. See you there.

{{contact.first_name}}, we missed you in the session. The next one is {{custom_values.so_event_date}}. Grab a spot: {{custom_values.so_zoom_register}}

{{contact.first_name}}, made you a 40-sec video about your {{contact.icp}} list and why the next session matters for it: {{custom_values.so_vid_s2}}

Last one from me on this, {{contact.first_name}}. Next session: {{custom_values.so_event_date}}. Register: {{custom_values.so_zoom_register}}

Hi {{contact.first_name}},

You signed up for the session and couldn't make it. Your answers are still saved, so the AI already knows you sell {{contact.ai_concierge__main_offer}} to {{contact.icp}}.

We don't send a replay. The leads are built live while you're in the room, so the only way to get them is to come to a session. The next one is {{custom_values.so_event_date}}.

Register: {{custom_values.so_zoom_register}}

Nik

{{contact.first_name}},

In your answers you said the hard part right now is {{contact.ai_concierge__main_bottleneck}}. I recorded a short video on what we'd do about that in the session: {{custom_values.so_vid_s2}}

Next session: {{custom_values.so_event_date}}. Register: {{custom_values.so_zoom_register}}

Nik

{{contact.first_name}},

If the session times keep clashing with your day, the workshop covers the same system in more depth. Register here: {{custom_values.so_workshop_register}}

Either one gets you the lead list built live. Pick whichever fits.

Nik

Hey {{first_name}}, it's Nik. You registered for the session and didn't make it, and that's fine. I looked at your answers. You sell {{main_offer}} to {{icp}}, and you told us the hard part is {{main_bottleneck}}.

In the next session my AI builds a list of a hundred people who match that ideal client, live, while you watch. Then I show you how we'd reach them. You leave with the list either way.

The next date and the link are right under this video.

Hey, it's Nik. Missed you in the session. No stress. Your answers are saved, so the AI already knows who you sell to. The next session's in my text. Come and watch your list get built live.

{{contact.first_name}}, you left before the 2-min audit, so your leads aren't built yet. Do it here: {{custom_values.so_audit_link}}

{{contact.first_name}}, you left at minute {{contact.so_minutes_watched}}. Your {{contact.so_leads_delivered}} leads are saved here: {{contact.so_leads_link}}

{{contact.first_name}}, the live Q&A is open this week. Bring your {{contact.icp}} list and ask me anything about it: {{custom_values.so_qa_link}}

Hi {{contact.first_name}},

You dropped off the session at minute {{contact.so_minutes_watched}}. Here's what happened after you left:

1. Everyone who finished the audit got their lead list. Yours: {{contact.so_leads_link}} [audit branch: "Yours isn't built yet because the audit wasn't done. Two minutes: {{custom_values.so_audit_link}}"]

2. I showed how we turn that list into booked calls inside 7 days.

3. I opened a few Launchpad seats for the people in the room.

The cart for that session is closed. If you want to see the second half, come to the next session, {{custom_values.so_event_date}}: {{custom_values.so_zoom_register}}

Nik

{{contact.first_name}},

This week's live Q&A is open. If you looked at your {{contact.icp}} leads and wondered what to send them first, that's the right place to ask. The time is on the Q&A page.

Join: {{custom_values.so_qa_link}}

Nik

Hey {{first_name}}, Nik here. You left the session around minute {{minutes_watched}}, which is right before the part that matters most. Up to then you saw the list being built. After that I showed what to do with it: how you reach those people, what you say, and how the calls get booked.

Your leads are on the page under this video. If you want the second half, the next session's link is there too, and this week's live Q&A is open if you'd rather just ask me directly.

Hey, it's Nik. You dropped off before the part where I show what to do with your list. Your leads are saved on your page. If you've got questions, bring them to the live Q&A this week. Link's in my text.

Hi {{contact.first_name}},

Thanks for staying for the session. Two things from today:

Your leads: {{contact.so_leads_link}}

Your audit, in one line: {{contact.audit_verdict}}

You told us the hard part for {{contact.business_name}} is {{contact.ai_concierge__main_bottleneck}}. That's the first thing we'd fix in week one of the Launchpad.

If questions came up after the session, bring them to this week's live Q&A: {{custom_values.so_qa_link}}

Nik

{{contact.first_name}},

I went through your audit after the session and recorded a short video on what I'd do first with your {{contact.icp}} list: {{custom_values.so_vid_s4}} [personal: {{contact.pva_link}}]

If you'd rather ask me directly, the live Q&A link is here: {{custom_values.so_qa_link}}

Nik

{{contact.first_name}},

If you'd rather sort this out one to one, book a VIP Roadmap Call. We go through your audit, your numbers and {{contact.ai_concierge__main_bottleneck}}, and you leave with a written plan. If we're not a fit, you get your money back, and if you join the Launchpad it counts toward it.

Book: {{custom_values.so_vip_link}}

Nik

{{contact.first_name}}, this is my last follow-up from the session. Your leads stay on your page ({{contact.so_leads_link}}). If you want to keep going, there are three ways in:

Next session ({{custom_values.so_event_date}}): {{custom_values.so_zoom_register}}

VIP Roadmap Call: {{custom_values.so_vip_link}}

Community: {{custom_values.so_community_link}}

Nik

{{contact.first_name}}, your leads + audit from today: {{contact.so_leads_link}}

{{contact.first_name}}, recorded you a 40-sec video on what I'd do first with your {{contact.icp}} list: {{custom_values.so_vid_s4}}

{{contact.first_name}}, want a plan for {{contact.ai_concierge__main_bottleneck}}? VIP Roadmap Call, money back if we're not a fit: {{custom_values.so_vip_link}}

Hey {{first_name}}, it's Nik. I went through your audit after the session. You're selling to {{icp}}, and the thing slowing you down is {{main_bottleneck}}.

If I were running {{business_name}} this week, I'd start with the list you got today. Pick the twenty that fit best, send them the message we showed in the session, and track who replies. That alone tells you whether the offer lands with them.

If you want help with the rest, come to this week's live Q&A, or book a VIP Roadmap Call and we'll map it out together. Links are below.

Hey, it's Nik. Thanks for staying for the session. I looked at your audit and sent you a short video on what I'd do first with your list. If you want the plan mapped out with you, the roadmap call link is in my texts.

{{contact.first_name}}, your {{contact.so_checkout_product}} order didn't go through. Card issue? Finish here before the cart closes: [LAUNCHPAD_ORDER_LINK]

{{contact.first_name}}, your VIP Roadmap Call booking stopped at payment. Grab the slot here: {{custom_values.so_vip_link}}

{{contact.first_name}}, the cart from the session closed before your order went through. Reply here and I'll tell you what's still open.

Hi {{contact.first_name}},

You started the {{contact.so_checkout_product}} checkout in the session and it didn't complete. Sometimes that's a card limit, sometimes it's a second thought. Either is fine.

The cart from that session is closed. Two options from here:

If it was the card or a question about the details, reply to this email and my team will help.

If you want to talk it through first, book a VIP Roadmap Call: {{custom_values.so_vip_link}}. It counts toward the Launchpad if you join.

Nik

{{contact.first_name}},

Your VIP Roadmap Call booking stopped at the payment step. The slot isn't held until it's paid, so here's the link again: {{custom_values.so_vip_link}}

On the call we go through how you sell {{contact.ai_concierge__main_offer}} today and build a written plan. Not a fit? Your money comes back.

Nik

{{contact.first_name}}, you got close yesterday and stopped. If something in the offer wasn't clear, ask me at this week's live Q&A ({{custom_values.so_qa_link}}) or reply here.

Nik

Hey, it's Nik. You started your order and it didn't go through. If it was a card problem, reply to the email and my team will sort it today. If you paused because you had a question, that's normal. Book a VIP Roadmap Call and we'll go through your business together before you decide. The link's under this video.

Hey, it's Nik. Looks like your order didn't go through. If it was the card, reply to my text and my team will sort it today. If you had a question, just ask. Happy to help.

{{contact.first_name}}, we're on the call and don't see you. Running late? Reply and we'll wait 5 min, or rebook: {{custom_values.so_reschedule_link}}

{{contact.first_name}}, your call is still paid for and not used. Pick a new time: {{custom_values.so_reschedule_link}}

Hi {{contact.first_name}},

We had your call set for {{appointment.start_time}} and didn't see you. Things come up.

When you booked, you wrote: "{{contact.ai_concierge__reason_for_booking}}". I still want to help with that, and I recorded a short video on how we'd use the call: {{custom_values.so_vid_s6}}

Pick a new time here: {{custom_values.so_reschedule_link}}

Nik

{{contact.first_name}},

Your call hasn't been rebooked. If the timing's off right now, reply "later" and I'll check back next month. If you still want it, the calendar is here: {{custom_values.so_reschedule_link}}

Nik

Hi {{first_name}}, it's Nik. We had your call booked and missed each other. When you booked you said you wanted help with {{main_bottleneck}}. On the call we'd look at your numbers, find the one thing holding the rest back, and write the plan down so you keep it whatever you decide. Your call is still there for you. Pick a new time with the link under this video.

Hey, it's Nik. We missed each other on the call. All good, things come up. Your call is still there for you. Grab a new time from the link in my text.

Hi {{contact.first_name}},

Thanks for the time today. Here's the short version of what we found: the main thing holding you back is {{contact.ai_concierge__main_bottleneck}}, and your ideal client is {{contact.icp}}.

The written plan from the call: {{contact.so_call_plan_link}}. It's yours whether we work together or not.

Nik

{{contact.first_name}}, on the call cost was the sticking point. That's a fair thing to weigh. There's a split-pay option and financing through our partners; the details are here: {{custom_values.so_financing_link}}. If it still doesn't fit this month, the community is a lower-cost way to keep building: {{custom_values.so_community_link}}

Nik

{{contact.first_name}}, you said the timing is off. When would it be right? Reply with a month and I'll check in then. Until then, the weekly Q&A is open to you: {{custom_values.so_qa_link}}

Nik

{{contact.first_name}}, you wanted to talk it over with your partner first. Here's a 5-minute case study you can send them: {{custom_values.so_case_study_link}}. Happy to do a short call with both of you if that helps.

Nik

{{contact.first_name}}, you wanted proof before deciding, which I'd want too. Here are clients talking about it in their own words: {{custom_values.so_video_proof_link}}. You can also join this week's live Q&A and ask me anything: {{custom_values.so_qa_link}}

Nik

{{contact.first_name}}, Joel runs a service business. Working with my team, he went from $10K to $40K a month. (Individual result. Results vary.) More stories like his: {{custom_values.so_case_study_link}}

Nik

{{contact.first_name}}, last note from me. If anything changes, reply to this email and it comes straight to my team. The next session is {{custom_values.so_event_date}} if you want another look: {{custom_values.so_zoom_register}}

Nik

{{contact.first_name}}, thanks for today. Your written plan is in your inbox. Questions? Just reply here.

{{contact.first_name}}, sent you a client story that's close to your situation. Worth 5 min: {{custom_values.so_case_study_link}}

{{contact.first_name}}, I'll stop following up after this. If you want to revisit, reply anytime.

Hey {{first_name}}, it's Nik. Thanks for the call. I've been thinking about what you said about {{main_bottleneck}}. Whatever you decide, start with the first step in the plan we wrote together. It doesn't need us.

If you want us to build the rest with you, I'm here. And if something on the call didn't sit right, tell me. Reply to the email and it comes straight to me.

Hey, it's Nik. Thanks for the call today. Your written plan is in your inbox, and it's yours whatever you decide. If anything didn't sit right, reply to my text and it comes straight to me.

{{contact.first_name}}, welcome in. One step before we can build: your onboarding form (25 min, save and come back anytime): {{custom_values.so_onboarding_link}}

{{contact.first_name}}, your system can't be built until the form is in. Stuck on a question? Type "suggest" and our AI drafts it: {{custom_values.so_onboarding_link}}

Hi {{contact.first_name}},

You're in the {{contact.sp_tier}} Launchpad, cohort {{contact.ll_cohort}}. The team is ready to build your system around {{contact.ai_concierge__main_offer}}, and the AI needs your answers first.

The form takes about 25 minutes. If a question stumps you, type "suggest" and the AI will propose an answer you can edit later.

Start here: {{custom_values.so_onboarding_link}}

Within 24 hours of submitting, your offer page, scripts, follow-up and first leads land in your AIOS.

I recorded 30 seconds on why this form matters: {{custom_values.so_vid_s8}}

Nik

{{contact.first_name}},

Your form still isn't in, so your build hasn't started. Let's fix that on a short call: someone from my team will fill it in with you in about 20 minutes. Reply with a time that works, or send a screenshot of where you got stuck to our support assistant: {{custom_values.ll_support_link}}

Nik

Hey {{first_name}}, welcome to the Launchpad. One thing before we can start: your onboarding form. Everything we build for you reads from it: your offer page, your scripts, your ads, and your first list of {{icp}} leads. Short answers are fine, and if you're stuck, type "suggest". Once it's in, your system lands in your AIOS within a day. The link's below.

Hey, it's Nik. Welcome in. We're ready to build your system, we just need your onboarding form. Short answers are fine, and if you get stuck type suggest. Link's in my text.

{{contact.first_name}}, Day {{contact.ll_day}} is still open: {{contact.ll_next_task}}. Stuck? Send a screenshot: {{custom_values.ll_support_link}} (Launchpad AI support)

{{contact.first_name}}, it's {{contact.ll_csm_name}} from Nik's team. You're 2 days behind. Join today's Install Lab at {{custom_values.ll_lab_label}} and we'll catch you up.

{{contact.first_name}}, {{contact.ll_csm_name}} here. I'll call you today to get you back on track. What time works?

Hi {{contact.first_name}},

You're two installs behind. That's common in week one and easy to fix.

You told us a win looks like: {{contact.90day_win_target}}. The next install, {{contact.ll_next_task}}, is the step that gets you closer to it.

Today's Install Lab ({{custom_values.ll_lab_label}}) is built for catching up. Bring your screen and we'll do it with you: {{custom_values.ll_zoom_join}}

Nik recorded a short note for you: {{custom_values.so_vid_s9}}

{{contact.ll_csm_name}}, Nik's team

{{contact.first_name}},

I haven't seen you in the sessions for a few days and want to make sure nothing's wrong. I'll call you today. If it's easier, reply with a time.

Your system is built and waiting in your AIOS. We just need to install it together.

{{contact.ll_csm_name}}

Hey {{first_name}}, it's Nik. I saw you've missed a couple of days. Usually that means one install took longer than expected. Here's what I'd do: skip ahead to today's Install Lab, bring your screen, and let the team do the hard part with you. You told us a win is {{win_target}}, and today's install is the next step toward it. See you at the lab.

Hey, it's Nik. Saw you've fallen a couple of days behind. Totally normal in week one. Jump into today's Install Lab and the team will catch you up with you on screen.

Hi {{contact.first_name}},

You finished the 7 days. Your Gap Report shows what's installed and what's still open: {{contact.ll_gap_report_link}}

You told us the goal is {{contact.90day_win_target}}. The open items on the report are the distance between where you are now and that. You can close them yourself with the playbooks in your AIOS, or have my team build them with you.

If you want to talk through which makes sense, book a strategy call: {{custom_values.so_strategy_booking_link}}

Nik

{{contact.first_name}}, Travis runs a financial consulting business. Working with my team, he reached the $1M mark from one funnel. (Individual result. Results vary.) Watch: {{custom_values.so_case_study_link}}

Options for working with my team: {{custom_values.so_ascension_link}}

Nik

{{contact.first_name}},

If done-with-you isn't right for you now, the Diamond membership keeps you in the room: the quarterly event, the Scaling Workshop, and the community. Details: {{custom_values.so_diamond_link}}

Nik

{{contact.first_name}}, it's been two weeks since Day 7. Let's look at what's working and what isn't on a graduation review: {{custom_values.so_graduation_link}}

{{contact.ll_csm_name}}, Nik's team

{{contact.first_name}}, congrats on finishing the 7 days. Your Gap Report is in your inbox. Want to go through it together? {{custom_values.so_strategy_booking_link}}

{{contact.first_name}}, sent you one more option for keeping the momentum going. Check your email when you have a minute.

{{contact.first_name}}, your graduation review is due. Book a slot: {{custom_values.so_graduation_link}}

Hey {{first_name}}, it's Nik. You made it through all seven days, and I wanted to say well done.

I looked at your Gap Report. You've got the system in place, and the open piece is {{main_bottleneck}}. That's the part that takes you to {{win_target}}.

You can keep going on your own with what's in your AIOS, and that works. If you'd rather have my team build the rest with you, book a strategy call and we'll work out what that looks like. The link's below.

Hey, it's Nik. You finished all seven days. Well done. Your Gap Report shows what's left to close. If you want to go through it together, book a strategy call from the link in my text.

{{contact.first_name}}, you're in. Your DIY kit is here: {{custom_values.so_diy_access_link}} Start with step 1.

{{contact.first_name}}, did you get into your DIY kit? Step 1 is here: {{custom_values.so_diy_access_link}} Stuck? Reply here.

{{contact.first_name}}, saw you finished step 1. Step 2 is the message to your first 20 leads. Questions? Reply here.

Hi {{contact.first_name}},

Thanks for grabbing the DIY kit. Here's the order I'd do it in:

1. Write the one line on who you sell to ({{contact.icp}} is a good start) and put it into the kit.

2. Pull your first 20 leads and send them the opening message from the playbook.

3. Join the community and post what you sent. Someone on my team will look at it.

Your login: {{custom_values.so_diy_access_link}}

Community: {{custom_values.so_community_link}}

If anything breaks, reply to this email and it comes to my team.

Nik

{{contact.first_name}},

Your kit is still waiting at step 1. Most people stall on the ideal-client line because they want it perfect. Write a rough one, run 20 leads against it, and change it after you see who replies.

Start here: {{custom_values.so_diy_access_link}}

If you'd rather ask me directly, bring it to the live Q&A: {{custom_values.so_qa_link}}

Nik

{{contact.first_name}},

You've sent your first messages. When replies come in, sort them three ways: interested, not now, and wrong person. "Wrong person" replies tell you to tighten your ideal-client line. "Not now" goes into a 30-day follow-up.

Post your first replies in the community and we'll help you answer them: {{custom_values.so_community_link}}

Nik

{{contact.first_name}},

A week in with the DIY kit. Some people like building it themselves. Others would rather have my team install the whole system with them in seven days, live, so the leads, the follow-up and the booking all run without them.

I recorded 40 seconds on the difference: {{custom_values.so_vid_s11}}

If that sounds better, come to the next session, {{custom_values.so_event_date}}. I explain the Launchpad at the end: {{custom_values.so_zoom_register}}

Nik

{{contact.first_name}}, two weeks with the kit. Reply with one line on how it's going: how many leads you've messaged and how many replied. I read these, and if something's stuck I'll tell you what I'd change.

Nik

Hey {{first_name}}, it's Nik. You've had the DIY kit for a week, so you've seen how the pieces fit: the ideal-client line, the list, the first message.

Some people enjoy building that themselves, and that's what the kit is for. Others tell me they'd rather have it done with them. That's the Launchpad. My team installs the whole system with you over seven days, live, and you leave with it running.

If that's you, come to the next session. I explain it at the end, and the link is under this video.

Hey, it's Nik. Just checking you got into your DIY kit. Start with step 1, the one line on who you sell to. Rough is fine. If you get stuck, reply to my text and my team will sort it.

{{contact.first_name}}, thanks for booking the VIP Roadmap Call. Pick your time here (it's already paid): {{custom_values.so_vip_book_link}}

{{contact.first_name}}, your VIP call is paid but not on the calendar yet. Takes 30 sec: {{custom_values.so_vip_book_link}}

Hi {{contact.first_name}},

Your VIP Roadmap Call is paid. Pick a time here: {{custom_values.so_vip_book_link}}

To get the most out of it, bring three things:

1. Roughly how many leads and sales calls you get in a normal month.

2. What you sell ({{contact.ai_concierge__main_offer}}) and what it costs.

3. The one thing you'd fix first. You told us it's {{contact.ai_concierge__main_bottleneck}}.

You leave with a written plan. If we're not a fit, your fee comes back, and if you join the Launchpad it counts toward it.

Nik

{{contact.first_name}},

Your call still isn't booked. If none of the slots work, reply with two times that suit you and my team will fit you in: {{custom_values.so_vip_book_link}}

I made a 30-second video on how the call runs, in case that helps you decide when: {{custom_values.so_vid_s12}}

Nik

{{contact.first_name}}, your VIP Roadmap Call is paid and unused. Book when you're ready: {{custom_values.so_vip_book_link}}. If you've changed your mind, reply and my team will talk you through your options.

Nik

Hey {{first_name}}, it's Nik. You booked a VIP Roadmap Call and haven't picked a time yet, so here's how it runs.

We look at your numbers, find the one thing holding back the rest, which for you sounds like {{main_bottleneck}}, and write the plan down. You keep the plan whatever you decide.

If we're not a fit, you get your fee back. Pick your time with the link under this video.

Hey, it's Nik. Your roadmap call is paid for, it just isn't on the calendar yet. Grab a time from the link in my text. Bring your numbers and we'll map out the plan together.

{{contact.first_name}}, your audit stopped halfway, so your leads can't be built yet. Finish it (under 2 min): {{custom_values.so_audit_link}}

{{contact.first_name}}, your audit is still open. Two questions left: {{custom_values.so_audit_link}}

Hi {{contact.first_name}},

You started the audit and didn't finish. Your answers are saved, so you'll pick up where you stopped.

The audit tells my AI which leads to pull for you. Without it, the AI can't build a list that fits {{contact.icp}}, so nothing gets delivered.

Finish here: {{custom_values.so_audit_link}}

Nik

{{contact.first_name}},

I recorded a short video on what the audit does and why we can't skip it: {{custom_values.so_vid_s13}}

Your link: {{custom_values.so_audit_link}}

Nik

{{contact.first_name}}, your audit is still half done. If you want your list, finish it and come to the next session ({{custom_values.so_event_date}}): {{custom_values.so_audit_link}}. If not, no reply needed and I'll stop here.

Nik

Hey {{first_name}}, it's Nik. You started the audit and got pulled away. It's two minutes, and it's the part that tells my AI who to look for: what you sell, who buys it, and where they are.

Without it the AI would guess, and you'd get a list of people who'll never buy from you. Finish it with the link under this video and your list gets built for your ideal client.

Hey, it's Nik. Your audit's half done. Two more questions and the AI can build your list. Link's in my text.

{{contact.first_name}}, your {{contact.so_leads_delivered}} leads are ready: {{contact.so_leads_link}} Want help turning them into calls? Free AI Audit Call: {{custom_values.so_audit_call_link}}

{{contact.first_name}}, have you messaged any of your leads yet? If you want a second pair of eyes on the first message, grab a free audit call: {{custom_values.so_audit_call_link}}

Hi {{contact.first_name}},

Your list is here: {{contact.so_leads_link}}

Here's how I'd use it. Sort it and pick the 20 that look most like your best client. Send each one a short, personal message that mentions something specific about their business. Don't pitch in the first message. Ask one question they can answer in a line.

Track who replies. After 20 messages you'll know whether your offer lands with {{contact.icp}} or whether the message needs work.

If you'd like me to look at your message before you send it, book a free AI Audit Call: {{custom_values.so_audit_call_link}}

Nik

{{contact.first_name}},

I recorded a short video on what usually happens after people get their list, and the step most of them skip: {{custom_values.so_vid_s14}}

Free audit call, if you want help with that step: {{custom_values.so_audit_call_link}}

Nik

{{contact.first_name}},

Nav runs a creative agency. He put $120 into ads and closed a $12,500 deal within a week. (Individual result. Results vary.) On the audit call we look at what happens after the list: the follow-up messages and how the call gets booked.

More client stories: {{custom_values.so_case_study_link}}

Book: {{custom_values.so_audit_call_link}}

Nik

{{contact.first_name}}, your leads are still on your page ({{contact.so_leads_link}}). If you'd like help turning them into booked calls, the free audit call is open: {{custom_values.so_audit_call_link}}. Otherwise this is my last note on it.

Nik

Hey {{first_name}}, it's Nik. You've got your hundred leads. Here's what usually happens next: people download the list, send everyone the same pitch, get a few replies, and decide leads don't work.

The list is fine. What's missing is the follow-up, meaning the second and third message and a way to book the call without chasing.

That's what we look at on the free audit call. You'll leave knowing what to send your list this week. Book with the link under this video.

Hey, it's Nik. Your leads are in. Before you message them, grab a free audit call and I'll help you with the first message. The link's in my text.